Prue Acton

Prue Acton OBE, internationally renowned fashion designer, now practising as a professional artist and colourist.

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Prue Acton OBE News/Media

Taylor Swift Parrot Tee - Media Release

February 26, 2024

Australian fashion boss designs Taylor Swift Parrot Tee for US megastar

Aussie Swifties fly onboard to save world's fastest parrot

There's more than one type of Swifty vying for the attention of mega songbird Taylor Swift. Aussies have been asking Taylor to champion her namesake, the critically endangered Swift parrot. The Swifty is the fastest parrot in the world, and only found in south-eastern Australia.

Now Australian fashion boss Prue Acton OBE, has teamed up with world renowned environmental photographer Rob Blakers to create an organic Tee for Taylor featuring the extraordinarily beautiful Swift parrot. After breaking into the New York fashion scene, Prue became one the most highly sought after Australian designers of the 70s and 80s.

''It would be incredible for Taylor to wear my latest design, the Taylor Swift Parrot Tee,'' Prue said.

''It will look amazing on Taylor, and with the Swift parrot image will raise awareness of this important campaign.

''I'm asking Taylor to wear it out and about. I love the concept #taylorswift4swiftparrot, and I know there are many Aussie Swifties out there who are passionate about both Taylor and the Swift parrot.''

Leonardo DiCaprio recently endorsed Bob Brown's campaign saveswifties.org, and Australian Senator and former Wallaby David Pocock is also backing the Swifty. It is estimated there are only 750 Swift parrots left in the wild, but conservationists are working hard to stop the logging of their remaining habitat in Tasmania and New South Wales.

Without urgent help, Australia's critically endangered Swift parrot will be extinct in ten years.

Prue Acton's email to Taylor Swift and Prue's t-shirt design to save the Swift Parrot

Newspaper article in the Hobart Mercury on March 3, 2024

Newspaper article in the Hobart Mercury on March 3, 2024 about saving the Swift Parrot

ABC This Weekend Life

May 9, 2021

Click on the image below to listen to Libbi Gorr interview Prue Acton and her daughter Tiffany Treloar on Mother's Day, 2021. Fast forward to 1:36:30 to hear the interview.

ABC This Weekend Life with Libbi Gorr interviewing Prue Acton and Tiffany Treloar, 2021

The Age

March 12, 2021

Click on the image below to read the full article in The Age recently, where Prue Acton talks about life in the fashion industry back in the 1960s and is referred to as Australia’s answer to Mary Quant.

Article in The Age March 12, 2021

Museums Victoria

August 30, 2019

ABC Goulburn Murray on Facebook

October 4, 2017

ABC Goulburn Murray on Facebook

Watch the ABC interview with Prue Acton on returning home to her birthplace of Benalla.

Domain Review on Facebook

March 2, 2016

Domain Review on Facebook

Watch the interview with Prue Acton recalling her favourite fashion memories.

ABC News

August 13, 2011